2009/12/2 Scott Barnes <[email protected]>

> 7% where did you get that stat from?
>

Google. You can use it to search the Internet. :| Like all web stats, YMMV.

[ ...]


> In that out of that 7% what is the potential of buying / actionable
> customer base vis the reality of 7% of users not caring?
>

There's no way to know that.


> If i said to you that i can reach 400million customers tomorrow in total,
> and yield say 48% return on actionable events, vs i can target 1billion
> tomorrow with a 48% click through, how would that change your ROI
> assessment? What works for Honda doesn't necessarily work for Ford is my
> point :)
>

I almost never understand your points.

My ROI assessment would be pinned on producing a solution that had the least
friction between a customer coming to my site and giving me money.

If you can fancy that up by chucking a bit of SL around - awesome, however
the correct way to do that is to silently fail back to a site that works and
perhaps offering them a better SL experience.

-- 
David Connors ([email protected])
Software Engineer
Codify Pty Ltd - www.codify.com
Phone: +61 (7) 3210 6268 | Facsimile: +61 (7) 3210 6269 | Mobile: +61 417
189 363
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