Re: News from PMA - MZ-S and other stuff

[P�l Jensen]

John wrote:

>They suggest that the
> MZ-S is aimed at the middle of the market, at the N80
> and Elan 7 (which, BTW, also has a part-metal frame). 


Two other factors to consider when dealing with the MZ-S market position is the fact 
that Pentax clearly label it PROFESSIONAL (something the rumor mill has been claiming 
for years) and its naming.
Its called MZ-S in all markets; no ZX-S for the US. The last 20 years only the LX, 645 
and 67 have had the same names world-wide. In other words their professional cameras. 
This is no coincidence. Same with Nikon and Canon. Only the top of the line models 
like the EOS3/EOS1 and F5/F100 have traditionally received one name only while lesser 
products have hade special names for the US. This is probably done for maximising the 
marketing value of the top models name so that they can (possibly) develop into strong 
branding symbols: everybody knows what an F5 is. 


Pål

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