On Friday, January 31, 2003, at 07:08 PM, [EMAIL PROTECTED] wrote:
'cept they should name it "Texus" to give it that "larger than life" appeal. :-)Mr Chan posted, among other things:Except there is one difference. It doesn't matter how luxurious a Toyota is,
it's still a Toyota to most people. In order to capture that market, Toyota
invented another brand name called "Lexus" which was believed to copy Benz
in many ways. People don't think the brand PENTAX as a luxury brand, or
professional as Canon or Nikon. In order to change the perception of most
people, Pentax might as well invent another brand called "Pexus". :)
Good point!
Dan Scott

