1.) Sales incentives for sales people in traditional stores, ie where they are on commission.
It's amazing what a relatively small incentive will do.


2.) Actually getting the product into stores so those sales people will see the item.

3.) Get other Pentax SLR products into volume discounters so that Canon, Minolta and Nikon
don't have that market to themselves.


If these things aren't done then nothing will make the *ist D sales success no mater how good it is.


At 04:19 PM 2/28/2003 +0100, you wrote:
Alexander wrote:

> It is not about switching, it is about getting new
> users for the pentax system. This is vital for the
> system.

I cannot see how you can achieve this by making cameras that looks like another companys camera. I don't think small size will make much impact.


>E.g. the Leica R-system seems to die a slow > death; this is essentially because they have no entry > level stuff and not because they have bad lenses or > because the R8/9 is not sexy enough. Only few will > switch to Leica because switching is so expensive. So > they are dying with their users.

I think it is because the R8/9 are simpy too ugly and the fact that they offer a lots of automation except the most important: AF.


> I have the feeling that some people on this list > complain by default.

Well, I've been accused of defending everything Pentax regardless. I even defended the FA J lenses.

P�l

Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read. --Groucho Marx



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