Hi John,

on 24 Aug 03 you wrote in pentax.list:

>> I'm not sure. The 300D is really a poor rebel. You can't>choose the
>> metering modes as you want, you can't stay on a focus point frame
>> after frame without (cumbersomely) rechoosing the point etc.

>The *very* low price of the EOS 300D and the fact that you
>get a similar number of pixels as the EOS 10D, Nikon D100
>and Fuji Finepix S2 for so much less money means that it
>will be the consumer DSLR of choice this Christmas, just
>when we thought that Pentax had claimed the lead in consumer
>DSLRs with the *ist D.

Yes, the 300D will obviously sell better than the 10D, D100, S2 or  
*istD. But I never saw the *istD as a cheap consumer DSLR that would  
sell in larger numbers than other comparable products. I'm quite sure  
that Pentax will sell as many *istD as they can produce - and that is  
the optimal situation for a manufacturer. The 300D is simply another  
class of DSLR - many people will buy without knowing its strengths and  
weaknesses. Some will buy it to get a cheap DSLR, others in order to  
have a status symbol. Many won't care about the cameras features.

The *istD is another class - it is a tool for semi-pros. This class has  
its own customers and they will still buy these more expensive cameras  
because of their benefits: more (manual) features and better materials.  
If this class wouldn't exist, then Canon wouldn't sell a 300D and a 10D.

>In an instant, the EOS 300D has redefined the digital SLR
>and moved it firmly into the consumer arena, and nothing
>will ever be the same.

Yes, Canon has opened a new market segment - the consumer DSLR.

>History will judge the announcement of the 300D to have been a turning
>point in the world of imaging, and the *ist D will be just another
>Pentax model -although a worthy one.

Pentax has choosen to play in another arena - the semi-pro DSLRs. I'm  
quite sure that all surviving DSLR manufacturers will offer a range of  
DSLRs in the (near) future: consumer, semi-pro, pro. Simply transfer the  
analog product range to the digital arena. This is a inevitable  
development and I don't think that Canon did a really revoultionary  
thing - they were the first, simply and only.

>Imaging?  You know, that's the thing we used to call "photography".

Photo-what? Ah, I remember... that were those cameras with that strange  
spool-Compact-Flash (SCF) in the back, weren't they? ;-)


Cheers, Heiko

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