The November Pop Photo arrived today, complete with an article on Canon's new dSLR selling for $899. Yep, $899. It lacks a bunch of features, but otherwise has the same sensor as the 10D and apparently takes marvelous photos.

The issue is gaining market share. Newcomers are more frequently swayed by price. It is not until they are more experienced that they realize they will need those extra-cost features. Newcomers will buy this Canon, not the starkistdee. Pentax will fail to gain (and probably continue to lose) market share unless it comes out with something comparably priced.

Joe

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