imho, Olympus is going one further by playing the bleeding edge pro game. And they're waging a pretty extensive media campaign by getting Doug Dubler to do the ads. Interestingly they run Fuji film and Olympus ads in the same magazine featuring the same model --- perhaps to imply that the Olympus E1 digital quality is equal to Fuji film quality. Then they sponsor Mecedes Benz Fashion Week, Toronto Film Festival and other big events. They had to. Just catching up with Nikon and Canon is not going to get them business.
The Olympus E1 seems to be an impressive system, and the body is very well sealed. However, I am not optimistic on their success.
Alan Chan http://www.pbase.com/wlachan
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