Every computer store, every electronics store, every large floor space, mass merchandise store carries digital point-n-shoot. Only the best, pro camera store will carry a 35mm digital, and they are dropping Pentax 35mm. The market here in the USA is clearly point-n-shoot. Christmas will show a new crop of them with full features for $500.
My 24 year old son is looking for a digital camera. His wife already has a cheap point-n-shoot (under $150 some time ago), but he wants something better. He's got a Super Program outfit, but recognizes it will cost many rolls of film to teach her to use it well. Digital is a free download to their computers.
All this is for their first dog, but could well be for a first child. This is where the new digital cameras are going, and what they are getting used for. This is not terribly different from my first 35mm camera purchase. I bought a ME some months before an overseas vacation and probably paid $200 some 25 years ago. The price point for today's point-n-shoot camera is in the same ballpark (in today's $$$).
Pentax is going to sell these cameras to us, the old 35mm user base.
Regards, Bob S.
From: Alin Flaider <[EMAIL PROTECTED]>
Kevin wrote:I really dont think Pentax is too fussed about the dSLR market, consentrating
more on point and shoot folks is where the dollars are.
Hopefully Pentax doesn't share your opinion. The DSLR potential market _is_huge_ - virtually every film SLR owner is going to eventually buy a DSLR in the next five years or so. Especially when the industry starts to drop film support and DSLRs enter the mid level SLR price area.
Servus, Alin
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