> 
> Makes no sense. Until  they go full frame 35mm DSLR what would
> be the point of 645 digital?

To sell cameras.

Pentax could sell D645s with a $3000 (or whatever) street price.
They wouldn't sell enough full-frame DSLRs to make it worthwhile.
Canon own that market.  Pentax, though, have a significant chunk
of the medium format market already.

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