to compete in places like WalMart. There's no way around it.
William Robb wrote:
----- Original Message ----- From: "Peter J. Alling"
Subject: Re: Dpreview - New SLR
The product isn't the problem, it's getting distribution. I stopped
into the local Wallmart today. they
had the Canon Digital Rebel in stock and on display. There were no
Pentax cameras there at all. If they
don't get exposure they won't sell any.
Don't use Wal-Mart as a guide in this case. They buy based on price, not brand. Canon is big enough to be able to volume discount more than Pentax is.
At this point, Pentax needs to develop its brand as a cachet brand rather than mainstream, much like what Leica has survived on for the past 4 decades.
William Robb
