Leica isn't a great example anymore. they are in financial straits and unless the new digital "real" Leicas ( i.e. M and R series) deliver all that is expected, they are going to have to make significant cost cuts to stay in business. Pentax has significant other, non-photographic, profitable businesses to fall back on and could abandon consumer camera equipment and still stay in business.you could even get some yourself some day soon. Pentax is poised to become a world leader in artificial ceramic bones.
Herb.... ----- Original Message ----- From: "William Robb" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Monday, June 07, 2004 1:29 AM Subject: Re: Dpreview - New SLR > At this point, Pentax needs to develop its brand as a cachet brand rather > than mainstream, much like what Leica has survived on for the past 4 > decades.

