So the *sit D is a flag ship, that's supposed to support P&S sales, which is
supposed to support the sales of medical/industrial products...:-)

Jens Bladt
mailto:[EMAIL PROTECTED]
http://hjem.get2net.dk/bladt


-----Oprindelig meddelelse-----
Fra: P�l Jensen [mailto:[EMAIL PROTECTED]
Sendt: 29. juni 2004 01:27
Til: [EMAIL PROTECTED]
Emne: RE: The public and Pentax


Malcolm wrote:

It's like the *ist D all over again. I have never figured out the Pentax
marketing strategy. With all the competition out there, you would have
thought that advertising and products in shops readily available was a must
do. Getting an *ist D when they first came out involved putting an order in
and hoping you would get one, cash deposit down, unseen - and that from
buyers who continually saw the launch date postponed. This is fine for a
limited production run of a supercar but commercial suicide for a digital
SLR. How many folk here got bored of waiting and went elsewhere for their
digital needs - and this from a Pentax list!!



REPLY:

Although this fits well in with Pentax lack of marketing strategies (perhaps
it is a strategy!), I was actually told that Pentax had no plan to meet
demand of the *ist D ever. They would never make any volume with this
camera. This was at the introduction and plans may have changed since for
all I know...
I believe the *ist D only purpose is to provide Pentax with a DSLR
signalising that they will continue to make SLR's. The *ist D probably
virtually only sell to people thats already within the Pentax system.
Perhaps the camera is a loss leader anyway and Pentax may loose money on
every one for all we know...

P�l





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