Steve wrote:

Isn't it a bit ludicrous for Pentax to put themselves in the hands of distributors and 
shops for their estimates of demand? Wouldn't it make sense for them to make extra 
products if they perceived demand to be higher than their supply chain predicted? I 
reckon it's perfectly reasonable to keep on bashing Pentax for the shortages. :-)


REPLY:

I don't think it is. You save money on inventory (having large inventory on products 
with short life-span is certainly not a good idea!). No need to pay up front for parts 
from subcontractors; you only pay material and assembly costs for something already 
sold. Car manufacturers work by the same principle (most of them at least) and if you 
order a Morgan sports car you have to wait four years!
Digital have been particularly difficult as the increase in demand has been much 
higher than anyome had anticipated.
 

P�l




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