Many firms use their distributors as their marketing agents. This is extremently common with international organizations. Mamiya, Toyo, and many others do the same thing. The goal is to let each distributor develop a suitable marketing plan for their home nation/culture. It works well, for the most part. Notable failures in the traditional method of centralized marketing have included KFC and Wendy's in the orient.
I'm not worried 'bout Pentax folding. The real concern is if the family will have an IPO to raise the needed funds for the growth needed, and if they'd use this money for expanading intelligent marketing efforts world-wide. Sincerely, C. Brendemuehl ------------------------------------- "Every individual is continually exerting himself to find out the most advantageous employment for whatever capital he can command. It is his own advantage, indeed, and not that of the society, which he has in view. But the study of his own advantage naturally, or rather necessarily, leads him to prefer that employment which is most advantageous to the society." --- Adam Smith, "The Wealth of Nations" _______________________________________________ Join Excite! - http://www.excite.com The most personalized portal on the Web!
