In 1995, Dodge Ram Extended Cab pick up trucks were in such demand that I
had to wait 6 months for delivery of a two-tone red/silver 4X4. Ordered in
February and received in August. Instead of a '95 I wound up with a '96. The
explanation was that the plant in Mexico City obviously couldn't keep up
with demand. Chrysler Corporation later built a new plant in St. Louis to
help meet demand.

Daimler-Chrysler is still in business.

I think Pentax is experiencing growing pains in digital. Lets be patient,
sit back and see.

Robert
----- Original Message -----
From: "P�l Jensen" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Wednesday, August 18, 2004 8:30 AM
Subject: Re: Pentax Imaging


> Steve wrote:
>
> Isn't it a bit ludicrous for Pentax to put themselves in the hands of
distributors and shops for their estimates of demand? Wouldn't it make sense
for them to make extra products if they perceived demand to be higher than
their supply chain predicted? I reckon it's perfectly reasonable to keep on
bashing Pentax for the shortages. :-)
>
>
> REPLY:
>
> I don't think it is. You save money on inventory (having large inventory
on products with short life-span is certainly not a good idea!). No need to
pay up front for parts from subcontractors; you only pay material and
assembly costs for something already sold. Car manufacturers work by the
same principle (most of them at least) and if you order a Morgan sports car
you have to wait four years!
> Digital have been particularly difficult as the increase in demand has
been much higher than anyome had anticipated.
>
>
> P�l
>
>
>
>
>


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