"If I'm going to be a lemming, I want to know where I'm going and why!"
Thomas Cakalic - from 1st PDML post in 1997
You may ask, "well how do you explain the great popularity of Starbuck's?" First, they have the best marketing since MacDonald's, and second, The common lemming effect. "Everyone thinks it's good so it must be good and if I say I don't like it, then I will betray my immaturity as a coffee connoisseur so I will drink it until I acquire a taste for it and when I finely get to the point where it no longer gags me, I'll tell everyone it's an 'acquired' taste thereby showing my sophistication regarding the world of gourmet coffee." I am currently typing this from "It's A Grind" where the coffee is smooth, rich and flavorful and where the wireless internet is totally free.
Regards, Bob... ----------------------------------------- "Don't be a lemming!" - R. Blakely
