But image and/or branding (nope, I don't like that word...) is about what makes you stand out from the crowd, isn't it? Lens compatibility may be important to Pentax precisely because Canon/Nikon/Minolta don't offer it.


Sadly, lens quality is way down on the list for most buyers.
They look at camera body specifications and base most of their decisions on which camera body offers better performance, or worse, which company has the highest performance body, even though they are buying the bottom of the line product. For most people, a lens is just something you stick onto the camera because you need one to take pictures with.

I think what you are saying here is that most people are generally clueless, and I'm inclined to agree with you (I feel I've been turning into a bit of a misanthrope in recent years...)

It could be that the most likely customers for Pentax are the ones who do care about lens quality, though...

- Toralf


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