Radical taste changes typically don't do well. Minor changes over a
repeated period change easily, that's what Schlitz did, in the name of
cost control, until it got so bad that people noticed, then Schlitz's
sales tanked.
-Adam
Bob Sullivan wrote:
Graywolf,
This sounds like an urban legend to me.
Taste is a very powerful memory and difficult to change.
Pabst Blue Ribbon tried to do change tastes in the '50's.
It worked out like New Coke - disaster.
My dad switched and never came back,
They changed back to the old formulation in about 5 years.
It was to late and the company died.
Regards, Bob S.
On 12/10/05, graywolf <[EMAIL PROTECTED]> wrote:
I guess I have not told the story of american beer in a while.
Back before WWII the factory guys used to stop in the bars afterwork for
a few beers while waiting for the streetcar. Everyone remembers
streetcars, right <grin>?
Then during WWII while the guys were all off getting their arse shot
off, the girls took over the factory jobs. They figured they should get
to drink a few beers just like the guys use to, only they did not
actually like the taste of beer. Miller came up with the idea of making
a beer that did not have that nasty beer taste for the girls to indulge
in after work. Thus Miller High Life was born. The other breweries
slowly followed suit, especially after they realized how much cheaper
beer was to make when you cut it in half with water, and left out most
of the expensive hops. The funny thing, to me, is that Miller's is still
about the same as they made it back in WWII, but most of the others are
even worse now.
99% of the time I drink imports. However, in this age of micro-breweries
you can get decent american beer. Not all of the micro-brewed stuff is
decent, not even most of it, but some definately is.
graywolf
http://www.graywolfphoto.com
"Idiot Proof" <==> "Expert Proof"
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