Good to know there's another ad guy here. I've worked in advertising
agencies for the last quarter century. I'm currently at Young &
Rubicam.
I didn't say that clients are shown RGB images. I said the art
directors work with the image in RGB when comping up an ad. As you
noted, retouching and other image tweaking is generally done in RGB.
Final color tweaks are always done after conversion to CMYK, but that
is handled by the pre-press people, not by the agency art directors.
The art directors look at the piece and offer suggestions, but in any
large agency, they don't do the actual pre-press adjustments.
Obviously, Adam should send a CMYK file to the printer, but he should
do his preliminary work in RGB. He's obviously working with a very
limited production facility. Sounds like it's a guy with a laser
printer. He said the vendor hesitated when he inquired about the need
for CMYK vs. RGB. Not very reassuring.
Paul
On Dec 29, 2005, at 7:44 AM, Sylwester Pietrzyk wrote:
Paul Stenquist wrote on 29.12.05 13:19:
Advertising art directors generally adjust the image in RGB and allow
the printer's pre-press people to do the CMYK conversion.
I work in advertising agency and I can tell you that's not true. Too
much of
RGB gamut falls outside of CMYK one. That would lead to serious
misunderstandings with clients who would get completely different
colours
during designing process and on final print. That's just not
acceptable. And
because of such a potential problems complete workflow is done in CMYK
from
the very beginning. In case of film scans right after retouching
images are
converted for CMYK for colour corrections and then passed to art
directors/graphics designers.
--
Balance is the ultimate good...
Best Regards
Sylwek
