In a message dated 1/18/2006 9:10:07 PM Pacific Standard Time, [EMAIL PROTECTED] writes: This agreement works for both parties.
Initially: Pentax gets K mount cameras and lenses they've built into Samsung's distribution stream. Samsung gets a DSLR line with their brand on it, and a supply of good quality lenses to sell. In the long run: Pentax gets R&D help on their DSLR line and probably lower prices on components. Samsung gets lenses for their "new" DSLR line and camera design expertise. Samsung cameras will probably sell for less in big box stores that Pentax no longer has a presence in. Will it work? Who knows. ======= I agree with all that, but I have a yes but... Yes, but... a Samsung DS2 rebadged competes with a Pentax DS2. Which is NOT good for Pentax because Samsung has better distribution outlets and greater name recognition with the general public. So basically Pentax can't sell DS2s once Samsung starts selling them. Which means Pentax has to concentrate on upper end stuff or stay one step ahead of what Samsung releases -- with new technology, new features, more mp or something. OTOH, help from Samsung, financially or otherwise, for Pentax's DSLR R&D is a big boon. Marnie aka Doe
