----- Original Message ----- 
From: "Adam Maas"
Subject: Re: Interview w/Pentax exec



> Actually, it isn't. Low-production items need to have larger profit
> margins to be economically viable (since they have to cover a larger
> amount per unit of your non-production costs and profit). And the cost
> of production is higher as well, since you lose many of the benefits 
> of
> mass production (notably the ability to negotiate lower costs per unit
> of the necessary materials for manufacture because you aren't buying 
> as
> much). So, yes, an item will cost more if it sells notably less.

Would this be why me special order 15mm lens cost almost $2000.00?

William Robb 



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