----- Original Message ----- From: "Adam Maas" Subject: Re: Interview w/Pentax exec
> Actually, it isn't. Low-production items need to have larger profit > margins to be economically viable (since they have to cover a larger > amount per unit of your non-production costs and profit). And the cost > of production is higher as well, since you lose many of the benefits > of > mass production (notably the ability to negotiate lower costs per unit > of the necessary materials for manufacture because you aren't buying > as > much). So, yes, an item will cost more if it sells notably less. Would this be why me special order 15mm lens cost almost $2000.00? William Robb -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net

