Now that is technical bullshit raised to the N'th power. If you raise 
the average volume level you raise the perceived volume, period! I will 
give you the benefit of believing you read that technobable somewhere 
and did not have the knowledge to understand it.



John Sessoms wrote:

> 
> There's a limit to how loud a signal they can broadcast. 100% modulation 
> is the max, anything over just distorts.
> 
> The commercials aren't actually any louder than the programming, but 
> there's a trick that can be done with compression to make them *seem* 
> louder. Most TV audio has a dynamic range that includes both loud and 
> quiet sound. But with compression the quiet sounds are boosted so that 
> dynamic range is eliminated. The quiet sounds are boosted up to near 
> 100% modulation and it's that sustained high modulation that makes them 
> sound louder.
> 
> You could do the same to all of the programming sound, compress it to 
> make all of the modulation near 100% and then just turn the volume down 
> on the whole thing, but it'd take a lot of work.
> 
> 

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