On 22/12/06, Paul Stenquist <[EMAIL PROTECTED]> wrote: > Every commercial I've ever produced (around one hundred) had to > conform to an audio level set by the networks. What happens when the > network techs load it on a cart is hard to say, but there is a > defined standard for the original. Similarly there are other > standards for colors, contrast levels and other variables that must > be adhered to. When we were doing red cars for Dodge advertising, we > couldn't make them as red as we wanted to. The network maximum red > was somewhat of a weak suck to my eye.
I'm a broadcast engineer (currently part time radio broadcast) so I'm more than a little familiar with these issues. Each broadcast facility may have a set of adopted standards for advertising audio compression and some even compress regular program material fairly extensively. But virtually all commercial broadcasters broadcast commercials at a far higher compression than the program material so that the actual volume on the receiver may increase by 3 to 6dB. Rob Studdert HURSTVILLE AUSTRALIA Tel +61-2-9554-4110 UTC(GMT) +10 Hours [EMAIL PROTECTED] http://home.swiftdsl.com.au/~distudio//publications/ Pentax user since 1986, PDMLer since 1998 -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
