I agree the commercials are almost always louder than program content when broadcast. I just wanted to make it clear that it wasn't my fault:-). Seriously, I've also produced some commercials that weren't broadcast loud enough. Some were down quite a bit from the program content. The most problematic was a Dodge Viper spot set to a remix of Steppenwolf's Magic Carpet Ride. I'm sure the mix facility made a mistake when striping the audio. It was always too down over the air. I don't know why. Paul On Dec 21, 2006, at 6:32 PM, Digital Image Studio wrote:
> On 22/12/06, Paul Stenquist <[EMAIL PROTECTED]> wrote: >> Every commercial I've ever produced (around one hundred) had to >> conform to an audio level set by the networks. What happens when the >> network techs load it on a cart is hard to say, but there is a >> defined standard for the original. Similarly there are other >> standards for colors, contrast levels and other variables that must >> be adhered to. When we were doing red cars for Dodge advertising, we >> couldn't make them as red as we wanted to. The network maximum red >> was somewhat of a weak suck to my eye. > > I'm a broadcast engineer (currently part time radio broadcast) so I'm > more than a little familiar with these issues. Each broadcast facility > may have a set of adopted standards for advertising audio compression > and some even compress regular program material fairly extensively. > But virtually all commercial broadcasters broadcast commercials at a > far higher compression than the program material so that the actual > volume on the receiver may increase by 3 to 6dB. > > Rob Studdert > HURSTVILLE AUSTRALIA > Tel +61-2-9554-4110 > UTC(GMT) +10 Hours > [EMAIL PROTECTED] > http://home.swiftdsl.com.au/~distudio//publications/ > Pentax user since 1986, PDMLer since 1998 > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
