Maybe, but it sounds to me like Hoya is going to run Pentax the way a 
business should be run.  It is ridiculous that K10D's (the flagship) costs 
about the same as other mfrs. bottom of the line.  The price looks good, but 
what's it doing to Pentax's reputation?

Something to consider... a year ago there was supposedly such high demand 
for the K10D, that shelves in some parts of the world were bare. Now the 
price has dropped significantly and there's a rebate.

One thing's for sure -  selling lots of cameras and lenses with little 
profit can be self-defeating, whether it's being done to gain market share 
or not.

Tom C.



From:  "P. J. Alling" <[EMAIL PROTECTED]>

>Translation, Hoya is going to suck all the value out of the Pentax brand
>name before discarding it like an orange rind...
>
>David Savage wrote:
> > For those who find this stuff interesting:
> >
> > <http://forums.dpreview.com/forums/read.asp?forum=1000&message=24858791>
> >
> > Looks like Pentax products may get even more expensive :-)
> >
> > Cheers,
> >
> > Dave
> >



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