well, pentax has been doing med format since
1970, and ultra high quality FF digital would be nearly he same thing
as med format in todays P&S marketplace.

JC O'Connell (mailto:[email protected])
"Honesty is the first chapter in the book of wisdom" - Thomas Jefferson


-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf Of
John Francis
Sent: Monday, May 11, 2009 12:52 PM
To: Pentax-Discuss Mail List
Subject: Re: DA* 60-250 at B&H


On Mon, May 11, 2009 at 10:08:40AM -0600, William Robb wrote:
> 
> ----- Original Message -----
> From: "Bob Sullivan"
> Subject: Re: DA* 60-250 at B&H
> 
> 
> I also noticed that B&H lists the DA*60-250/4 in the full frame lens 
> category on their site, not the APS-C sensor.  Could this be the start

> of something?  Regards,  Bob S.
> 
> I read somewhere that the reason for the really long delay on this 
> lens was
> caused by a complete redesign of the optical formula to allow for full
frame 
> coverage. The 55/1.4 also covers the 24x36 format.
> I'm just guessing here, but I expect Pentax knows that whether they go

> willingly or kicking and screaming, full frame is the future.
> 
> William Robb

I doubt it.  I think the K7 may well be the last DSLR from Pentax;
certainly the last high-end model (think PZ-1p/MZ-S, which marked the
end of technological advancement on the PEntax film bodies). The future
is in cameras with far less mechanical parts - definitely no mirror box
and moving mirror, and probably no mechanical shutter either.
Mechanical assemblies with many moving parts are expensive to
manufacture, and tricky to align correctly.

The 4/3 and micro 4/3 cameras have shown that you don't even need a
sensor as large as 16x24mm to produce image quality more than good
enough for the upper end of the mass market, which is where Pentax
target their products.  By going to a micro 4/3 camera complete with EVF
Pentax will be able to achieve the "smaller, lighter" goal that Hoya
seem to have in mind.  A camera with a 36x24mm sensor will not.


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