PDML is most definitely social media, and it has proved very valuable to me. 
Flickr & YouTube aren't really social media IMO, because there's no interaction 
to speak of.  It's the connections and interaction of true social media that 
can be put to work for you if your livelihood is dependent on promoting 
yourself or your brand. 

Linked-In is social media for serious business, but it doesn't have the viral 
penetration power of facebook. 

I find Twitter very valuable for getting leads on breaking auto news. I 
frequently turn those leads into assignments and dollars. I follow a large 
number of auto writers, car companies, and car company execs. I generally avoid 
using it for entertainment or interaction with friends. 

In addition to being a good promotional tool, Facebook is a good photo 
resource. Pentax posts there regularly (that's where the Carlson interview came 
from), as do a number of other manufacturers and photo-related companies. Some 
PDML members, including Doug, Albano, Lassie and others,  post more photos on 
Facebook than here. 

I think Facebook  and Twitter both have some negative baggage, so I was 
reluctant to get involved, but I'm definitely glad that i did.
Paul
On Jan 13, 2011, at 6:00 PM, Darren Addy wrote:

> I too am anti-Facebook, but not against social-media.
> Flickr is social media. YouTube is social media. Lots of things are
> social media or social media aware (letting others Tweet and post
> about it on their social media sites).
> I dislike it when Facebook is the only thing that = social media to some 
> people.
> 
> Sorta like how i hate the Photomatix-y "Dial it up to 11" look is
> called HDR by many today.
> 
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