I'm not saying the sky is falling. I will however note that Ricoh killed their own SLR business when it didn't help the bottom line, in spite of being a fairly large player in the Photo business, Ricoh is a big company and they have no room for sentiment.

My beef is with the article itself. Pentax has good products, what they need is marketing expertise, and money, (it takes gobs of money to create and maintain a support network for a product, and manufacture enough of that product), not technical expertise per se.

However the author of the article didn't seem to know much about anything other than marketing hype. He makes an unfavorable comparison between the 645D and "other" MF systems largely based on MP counts, (and sync speed is mentioned), and a "consumer" image pipeline. Really? On all specifications the 645D seems to be very competitive with the vast majority of MF Digital offerings, but it's a field camera, probably the only digital MF field camera made, it can double as a studio camera, but...

He sees the Q system as a direct competitor with the GRX. There are two problems with this, I don't think the GRX competes with anything other than the GRX, and we have yet to see if the Q system competes anywhere at all. .

He thinks Pentax has a robust P&S line. Pentax has largely exited the P&S market, most of their products kind of me, (with mostly cosmetic differences*), and a few water resistant Optios of indifferent imaging specification.

I live 2-2-1/2 hours from Manhattan, If I lived that close to downtown Los Angeles I'd probably actually be within the city limits, I see more Pentax products in stores than I see Ricoh products, and I see damned few of those. How is Ricoh marketing going to help Pentax, and if Ricoh sees Pentax marketing helping them, they've been badly misinformed.

*Hell the I've never seen the I-10 in a store, but I thought I had, it turned out to be a Kodak, with exactly the same specifications, and silhouette, (made in the same factory by a third party, ya think?).

On 7/2/2011 1:14 PM, Bob Sullivan wrote:
PJ,
The sky is NOT falling!
A billion dollar+ company just bought a 100 million dollar company for
its product lines and brand name.
Hoya wanted the medical business all along (growth segment),
cameras/lenses were an afterthought.
So now we are with someone who wants the camera/lenses business.
This is an improvement over where we were.
Regards,  Bob S.

On Sat, Jul 2, 2011 at 12:04 PM, P. J. Alling
<[email protected]>  wrote:
Hum, it's like reading a Gartner Group analysis of the company you work for.
  If you're on the inside you can see the poor research at a glance.  Being
aware of Pentax products I can see most of his points are meaningless.



On 7/2/2011 12:31 PM, Christine Aguila wrote:
FYI--cheers, Christine


http://www.bjp-online.com/british-journal-of-photography/news/2083382/pentax-sold-ricoh-sense


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