Wow! that was interesting to read, Stan. Thanks for sharing that. Cheers, Christine
On Oct 27, 2011, at 6:59 PM, Stan Halpin wrote: > > On Oct 27, 2011, at 7:03 PM, Igor Roshchin wrote: > >> >> >> Wed Oct 26 19:52:19 EDT 2011 >> Cotty wrote: >> >>> On 26/10/11, frank theriault, discombobulated, unleashed: >> >>>> Thanks in advance for your input!! >> >> <..> >> >>> When I started out, I pitched myself where I thought companies could >>> afford - which didn't seem too cheap, nor too expensive. I was wrong. >>> The companies I do videos for *need* to feel they are getting the best >>> they can afford - when I put my prices up, the work increased. >>> >>> If your fee is too low, you'll have the penny-pinchers interested. Put >>> your fee up to what you might think is a bit too much, and you'll have >>> clients with fat wallets interested. >> >> Cotty's opinion is similar to what this guy expresses: >> http://www.danheller.com/biz-prints.html#5 >> >> >> And Paul's up-front fee that goes toward the photos is a great model >> for what you described. >> >> >> Igor >> > From a seminar many years ago, a pitch to full-time professionals who were > thinking of full-time or part-time consulting work: > > a. Figure what annual salary you are comfortable with. > b. Divide by 2080 to get an hourly rate. > c. Multiply by 2 to take account of factors such as business taxes, > insurance, etc.; idle time, sick time, vacation time. > (i.e., assume overhead costs of 100%) > d. Adjust slightly to take account of factors such as higher or lower > overhead costs in your given profession, lower rates charged by the bulk of > your competitors, etc. > e. If you are not going to bill for expenses directly, then figure typical > overhead for typical jobs, divide by the number of hours on a typical job, > and add that to your hourly rate. > > So, to simplify the math, say you are shooting for an annual income of > $104,000. That would be an rate in the neighborhood of $100/hr. including > overhead but not including expenses. > > The above all assumes that you value your time and have alternative pursuits > (e.g., harassing cormorants and ducks on the waterfront) to occupy you when > you are not gainfully employed. This model has you charging for your time and > any product sold (8x10 prints) is just a supplemental income stream which > will allow you to travel first-class to GFM. If you don't value your time, > then just charge for the product produced; figure your expenses, and charge > enough markup to cover those. This 2nd approach isn't so much a > business/professional model as a hobbyist model. > > To mesh this with Paul's approach to billing, I would charge your $100/hr (or > whatever) upfront based on anticipated time involvement, but that includes at > least xyz images from which the client will receive x prints of a given size. > > stan > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and follow > the directions. > -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
