Camera manufacturers are absolutely right in concentrating their efforts on the JPEG rendering options of their cameras. Look at the enormous success of apps on Android and iOS for image manipulation, the custom cameras, Hipstamatic, etc.
People want fast and easy, only a very very tiny percentage of users get involved with raw capture and raw conversion processing. Even amongst them, most don't really understand based on my experience trying to teach the subject ... they just want an easy way to get results without having to think about it. That's why so many of the debates on raw processing software are ridiculous .. the debate is most often just a disagreement on which raw conversion defaults are most appealing to an individual. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
