I'm pretty sure that this /is/ a mirrorless camera targeted at the Pentax faithful. Really if you were looking for an EVIL camera stepping up from a P&S and didn't have an investment in K mount lenses what system would you choose. Every other system is better integrated, some have much faster focusing all are smaller, M4:3 even gives you the capability to mix and match from three different manufactures for camera bodies and lenses. Even image quality is only marginally better than one Sony model which is really close anyway, (assuming it's as good as the K-5 and Sony has done nothing to improve it's latest NEX using the same family sensor), and pixel count is inferior to another Sony Nex. So it doesn't even win there. About the only thing the K-01 has going for it is K mount compatibility more or less equal to that in any Pentax DSLR. It only seems to be a designed to appeal to those who own K mount lenses and those who must wear clothing with the designer label on the outside.

On 3/19/2012 9:43 PM, Mark Roberts wrote:
Larry Colen wrote:

I wonder if what we'll get is a K-01 with and EVF
I think that's likely to happen eventually. The K-01 is intended for
newbies (to both photography and Pentax) but I expect a mirrorless
camera targeted at the Pentax faithful before too long.



--
Don't lose heart!  They might want to cut it out, and they'll want to avoid a 
lengthily search.


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