Indeed. But:
1. Pentax hasn't been established two weeks ago.
2. Pentax has been selling in US of A for how long?
3. If you (and perhaps I) can see this, then it is very likely that
bosses at Pentax can see it as well. Then it remains a matter of finding
the right people for the marketing job and if need be (deep sigh here)
replacing these people with some other people along the way.
On 8/15/2012 7:40 AM, David Parsons wrote:
Marketing isn't particularly complex, but it is expensive.
Some companies just don't get advertising though. It's something that
they simply don't grok. Culture like that takes a long time to
change, if it ever does.
On Wed, Aug 15, 2012 at 12:15 AM, Boris Liberman <[email protected]> wrote:
On 8/15/2012 2:27 AM, P. J. Alling wrote:
Pentax's problem is that they have a nice niche product, that they can't
seem to sell for better than commodity product prices, and they have to
sell it on line with pretty much word of mouth advertising. All in all
they do pretty well with those limitations...
Peter, do you think marketing is actually more complex than rocket science?
It is not like Pentax has been founded two years ago and voila - K-5 takes
its rightful place up the ranks...
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