On 8/15/2012 12:15 AM, Boris Liberman wrote:
On 8/15/2012 2:27 AM, P. J. Alling wrote:
Pentax's problem is that they have a nice niche product, that they can't
seem to sell for better than commodity product prices, and they have to
sell it on line with pretty much word of mouth advertising. All in all
they do pretty well with those limitations...
Peter, do you think marketing is actually more complex than rocket
science? It is not like Pentax has been founded two years ago and
voila - K-5 takes its rightful place up the ranks...
Actually it's more complex than Rocket Science. The US builds it's
rockets to Mil Spec but reliable launch vehicles can be much less err.
finished, and the concepts are well understood, at least to those who
actually paid attention in high school physics. Marketing is VooDoo.
However part of Pentax's problem is and has been since the 80s who do
they want to be and how do they get there.
--
Don't lose heart, they might want to cut it out, and they'll want to avoid a
lengthly search.
--
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