On Tue, Aug 28, 2012 at 9:34 PM, Darren Addy <[email protected]> wrote:
> David,
> Not sure how you catalog and keep track of who is who at these things
> (as you do them) so that you can sell the print to them in the first
> place, but I'm sure you have some sort of system.

Darren.

I catalog the files with the rider number for that show, for that day,
under the division shown in.i tried to write down rider names, but i
found i was spending more time writing than shooting and missing a lot
of photos.

Problem is i have tossed all of my older books.

Dave
>
> I can't tell you how to go back and locate your prior files, but I
> would suggest that to avoid this situation you follow up each sale
> with a post card or letter within a year or so, offering them the
> digital file on CD for $xx. You could even use this situation to
> explain that it is impractical to offer reprints into the indefinite
> future (when memories slip) and so this is their ONLY opportunity to
> purchase the digital image.
>
> This may be anathema to some, but I think for this sort of photography
> business it would generate a pretty good percentage of income over and
> above what you were doing before. People who have purchased from you
> in the past are more likely to do so again in the future, and if you
> only offer it to those who originally made a print order, then you
> aren't really hurting your real-time print orders to generate the
> addition income (from fear of losing the image for all time, if they
> don't purchase it now). I'd give it a value-added name like Legacy
> Images.
> : )
>
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-- 
Documenting Life in Rural Ontario.
www.caughtinmotion.com
http://brooksinthecountry.blogspot.com/
York Region, Ontario, Canada

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