On 03/10/2012 9:02 AM, Mark Roberts wrote:
David Mann wrote:

On Oct 3, 2012, at 8:14 PM, P. J. Alling <[email protected]> wrote:

Ah yes, the incredible shrinking Kodak.  A case study in why all MBA holders 
should be burned at the stake.  A million plans and nary a clue.

I wonder if their genius executive is cutting the money-losing
printers to focus on ink sales, not realising that the ink is
useless without the printers.

Were you joking there? Because that's exactly the plan:
http://www.usatoday.com/story/money/business/2012/09/28/kodak-quits-printer-business/1600265/
"The struggling printing and imaging company on Friday said that it
would shift its focus in 2013 on ink sales to printers it has sold,
the most profitable part of that business, and stop selling printers,
where competitive forces narrow margins considerably."

I was actually interested in one of their letter-size desktop printers
with the low-price inks that they made such a fuss about a couple of
years ago (not as thrifty as their advertising claimed but still
pretty good). The trouble is, they never made one. Oh yes, they made
several of those scanner/copier/printer/fax combo monstrosities which
I have no desire to own, but not a plain printer.



Kodak is getting out of the business of being in business. Like everything else Kodak has done in the past decade or so, they are doing it badly.

--

William Robb

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