Doh. The URL… http://photo.net/photodb/photo?photo_id=16498665&size=lg
On Oct 3, 2012, at 4:01 PM, Paul Stenquist <[email protected]> wrote:

> Interesting. Would love to be able to afford a few of those. They appear to 
> be bulb soft boxes as well.
> 
> Some dozen years ago I authored a commercial for Dodge Ram that had the truck 
> climbing a mountain at night in a storm. Barking Weasel, the production 
> company that shot it – on Mammoth Mountain in California – used one big soft 
> box mounted on a crane to simulate moonlight and several huge strobes to 
> simulate lightning flashes. And, of course, a Hollywood rain machine, which 
> is basically a giant overhead sprinkler, and several smoke machines to make 
> fog. Some PAs were assigned to climb trees, so they could drop branches down 
> on the truck as it passed. We even had a wolf who appeared to come snarling 
> out of the bushes, although he was actually shot in a studio and edited in 
> later. The sound track was a woman singing Steppenwolf's "Born to be Wild."
> 
> I don't' have the commercial on line, but I have a still I shot that I took 
> with my LX. Don't remember what lens for sure, but it was probably the 
> M200/4. I just opened the shutter in auto exposure mode and waited for a 
> "lightning bolt" to provide enough illumination and close the shutter. Seen 
> here before, but probably not in the last ten years. Note the heavy grain. 
> Probably ISO 800 film. We used to think that was okay. I was kind of shocked 
> to see the grain when I opened this file today. Hadn't looked at it in ten 
> years or so. Perhaps the grain works here, although it generally seems more 
> appropriate in BW photography.
> 
> Paul
> On Oct 3, 2012, at 2:34 PM, Bruce Walker <[email protected]> wrote:
> 
>> Nearly broke my Google-fu, but here's the vid ...
>> 
>> http://www.petapixel.com/2012/08/05/shooting-a-mini-cooper-at-night-using-giant-bags-of-light
>> 
>> The bag-o-light is by these guys ...
>> 
>> http://www.licht-technik.com/eng/html/bol_turn.html
>> 
>> This bunch were shooting outside so didn't have the superstructure and
>> needed floating light.
>> 
>> 
>> On Wed, Oct 3, 2012 at 2:06 PM, Paul Stenquist <[email protected]> 
>> wrote:
>>> Those giant lighting soft boxes are usually called fisher boxes, after the 
>>> company that makes them and rents them for shoots. You need a studio with a 
>>> superstructure above to mount one, and a lot of equipment to control it. 
>>> The idea is that you can tilt it in such a way that it both lights the car 
>>> and creates an artificial horizon, reflected in the car. They're most often 
>>> used with bulbs (sodium vapor lamps I believe), rather than strobes, since 
>>> that makes it easier to set up the lighting. Plus, the same box can be used 
>>> for television production as well as stills. They're usual augmented with a 
>>> number of flags and flats to fine tune the lighting.
>>> 
>>> 
>>> On Oct 3, 2012, at 1:52 PM, Bruce Walker <[email protected]> wrote:
>>> 
>>>> There was that car advert BTS video someone posted here a few months
>>>> back (I think) where they showed a giant floating light source that
>>>> turned out to be an enormous softbox. A company specializes in
>>>> building and renting these things for shooting cars.
>>>> 
>>>> Besides a large soft light source you'd need to flag a lot of glass,
>>>> chrome and polished areas to improve their contrast in the shot.
>>>> 
>>>> When I did a table-top shoot of my light meter for a blog article, I
>>>> used my hand as a flag to block direct light from the 24" softbox onto
>>>> the LCD display. That made an enormous difference to the meter's final
>>>> appearance. All covered in the Light, Science & Magic book.
>>>> 
>>>> 
>>>> On Wed, Oct 3, 2012 at 1:21 PM, J.C. O'Connell <[email protected]> wrote:
>>>>> Ive never shot cars with flash professionally but I have seen pro setups
>>>>> where the flash diffusers are larger than cars! (soft lighting across the
>>>>> whole vehicle).
>>>>> 
>>>>> -----------------
>>>>> J.C.O'Connell
>>>>> [email protected]
>>>>> -----------------
>>>>> 
>>>>> -----Original Message-----
>>>>> From: PDML [mailto:[email protected]] On Behalf Of Paul Stenquist
>>>>> Sent: Wednesday, October 03, 2012 11:26 AM
>>>>> To: Pentax-Discuss Mail List
>>>>> Subject: Re: Photographing cars with a strobe?
>>>>> 
>>>>> I've been shooting cars with flash for more than thirty years, both night
>>>>> and day. It isn't a bad idea, but it can be tricky. I don't think it will
>>>>> help you achieve nice compositions in a crowded showroom, but it can work
>>>>> well as fill in daylight or as illumination at night.
>>>>> 
>>>>> I used flash for fill on this dreary day shot. It ended up edge-to-edge on
>>>>> the front page of the Times auto section. I was low enough to avoid
>>>>> reflection problems, and I used a diffuser on the flash.  It has been 
>>>>> shown
>>>>> here before.
>>>>> 
>>>>> http://photo.net/photodb/photo?photo_id=14450338&size=lg
>>>>> 
>>>>> I've used flash on numerous occasions to achieve motion blur effects at
>>>>> night, with a frozen central image. These are usually shot at /.8th  of a
>>>>> second while panning:
>>>>> 
>>>>> http://photo.net/photodb/photo?photo_id=3708948&size=lg
>>>>> 
>>>>> And I've used it to achieve sharp pics at night as well. I pick a shutter
>>>>> speed and stop that will give me some background illumination without
>>>>> turning it into day, and I tilt the head of the flash up to avoid burning
>>>>> out the foreground. I usually burn in the foreground a bit as well. Could
>>>>> have cloned out the hotspot here but didn't bother since it's not all that
>>>>> distracting.
>>>>> 
>>>>> http://photo.net/photodb/photo?photo_id=11498399&size=lg
>>>>> 
>>>>> Paul
>>>>> 
>>>>> 
>>>>> 
>>>>> On Oct 3, 2012, at 8:45 AM, Larry Colen <[email protected]> wrote:
>>>>> 
>>>>>> I have headed over to Canepa motors a few times to play with 
>>>>>> photographing
>>>>> cars.  There is a lot of pretty machinery there.  Unfortunately, there 
>>>>> isn't
>>>>> much room and it's pretty much impossible to get a picture of a single car
>>>>> isolated from the other cars on the floor.  I had the thought that it 
>>>>> might
>>>>> be possible to do something to isolate a car from the background by using
>>>>> strobes and taking advantage of the inverse square law, to light a car, 
>>>>> and
>>>>> put a lot less light on any other distracting cars in the background.
>>>>>> 
>>>>>> I suspect that there are a lot of pitfalls to this technique, starting
>>>>> with all of the things on most cars that are shiny.
>>>>>> 
>>>>>> I've also considered using a strobe to shoot a car outside at night, for
>>>>> very similar reasons.
>>>>>> 
>>>>>> Does anyone have experience usign flashes to photograph cars?  Can you
>>>>> give me some good simple reasons why this is, if not a bad idea, at least 
>>>>> a
>>>>> lot more work than other possible techniques?
>>>>>> 
>>>>>>  LRC
>>>>>> 
>>>>>> --
>>>>>> Larry Colen [email protected] sent from i4est
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
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>>>> --
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>> -- 
>> -bmw
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