On Oct 3, 2012, at 4:01 PM, Paul Stenquist wrote:

> Doh. The URL… http://photo.net/photodb/photo?photo_id=16498665&size=lg
> On Oct 3, 2012, at 4:01 PM, Paul Stenquist <[email protected]> wrote:
> 
>> Interesting. Would love to be able to afford a few of those. They appear to 
>> be bulb soft boxes as well.
>> 
>> Some dozen years ago I authored a commercial for Dodge Ram that had the 
>> truck climbing a mountain at night in a storm. Barking Weasel, the 
>> production company that shot it – on Mammoth Mountain in California – used 
>> one big soft box mounted on a crane to simulate moonlight and several huge 
>> strobes to simulate lightning flashes. And, of course, a Hollywood rain 
>> machine, which is basically a giant overhead sprinkler, and several smoke 
>> machines to make fog. Some PAs were assigned to climb trees, so they could 
>> drop branches down on the truck as it passed. We even had a wolf who 
>> appeared to come snarling out of the bushes, although he was actually shot 
>> in a studio and edited in later. The sound track was a woman singing 
>> Steppenwolf's "Born to be Wild."
>> 
>> I don't' have the commercial on line, but I have a still I shot that I took 
>> with my LX. Don't remember what lens for sure, but it was probably the 
>> M200/4. I just opened the shutter in auto exposure mode and waited for a 
>> "lightning bolt" to provide enough illumination and close the shutter. Seen 
>> here before, but probably not in the last ten years. Note the heavy grain. 
>> Probably ISO 800 film. We used to think that was okay. I was kind of shocked 
>> to see the grain when I opened this file today. Hadn't looked at it in ten 
>> years or so. Perhaps the grain works here, although it generally seems more 
>> appropriate in BW photography.
>> 
>> Paul

Wait a minute. Next you are going to be saying that there is no Santa Claus? Do 
you really mean that those lovely commercials were made using props and 
gimmicks?!? Actually, I think that that the production process is quite mind 
boggling, whether done with strobes or actual lightening. And your still shot 
looks good too!

stan


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