Wow, I have the Sigma 1.4 30mm and it cost me over $400 in Tokyo a few
years back, and I thought that was expensive.  Those extra 5mm are
killers, $100 apiece. -T

On Wed, Nov 7, 2012 at 5:06 PM, Bruce Walker <[email protected]> wrote:
> So for all those who were bemoaning the lack of a fast (1.4) normal
> prime on APS-C Pentax, be unbemoanful.
>
> http://www.pmda.com/2012/11/sigma-corporation-of-americas-35mm-f1-4-dg-hsm-now-available
>
> Almost more important is Sigma's new clever marketing angle for this
> very expensive ($900) bauble: they are creating new use-based "lines"
> for their lenses and this one is being labelled "Art".
>
> "As the first lens released under Sigma’s new Art line, it will
> feature a new matte finish and overall new design concept, which
> includes a clearly defined category label on every new lens."
>
> I for one cannot wait to see what gets released under the Decisive
> Moment line. Or what about the Undraped Women line?
>
> What if you try using a Landscape line lens for birds? Maybe a large
> red circle with a diagonal line appears in your viewfinder.
>
> --
> -bmw
>
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