Don't dismiss the cost of adding that new matte finish. You're also defraying the salaries of all the highly paid execs who came up with the overall new design concept.
On Wed, Nov 7, 2012 at 8:38 PM, Tim Bray <[email protected]> wrote: > Wow, I have the Sigma 1.4 30mm and it cost me over $400 in Tokyo a few > years back, and I thought that was expensive. Those extra 5mm are > killers, $100 apiece. -T > > On Wed, Nov 7, 2012 at 5:06 PM, Bruce Walker <[email protected]> wrote: >> So for all those who were bemoaning the lack of a fast (1.4) normal >> prime on APS-C Pentax, be unbemoanful. >> >> http://www.pmda.com/2012/11/sigma-corporation-of-americas-35mm-f1-4-dg-hsm-now-available >> >> Almost more important is Sigma's new clever marketing angle for this >> very expensive ($900) bauble: they are creating new use-based "lines" >> for their lenses and this one is being labelled "Art". >> >> "As the first lens released under Sigma’s new Art line, it will >> feature a new matte finish and overall new design concept, which >> includes a clearly defined category label on every new lens." >> >> I for one cannot wait to see what gets released under the Decisive >> Moment line. Or what about the Undraped Women line? >> >> What if you try using a Landscape line lens for birds? Maybe a large >> red circle with a diagonal line appears in your viewfinder. >> >> -- >> -bmw >> >> -- >> PDML Pentax-Discuss Mail List >> [email protected] >> http://pdml.net/mailman/listinfo/pdml_pdml.net >> to UNSUBSCRIBE from the PDML, please visit the link directly above and >> follow the directions. > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and follow > the directions. -- -bmw -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
