Bruce, I don't think that 35/1.4 for $900 is expensive.
Canon equivalent costs 1.5 times this figure: http://www.bhphotovideo.com/c/product/162614-USA/Canon_2512A002_Wide_Angle_EF_35mm.html Nikon equivalent is even more expensive: http://www.bhphotovideo.com/c/product/735000-USA/Nikon_2198_AF_S_NIKKOR_35mm_f_1_4G.html Sony is somewhere between Canon and Nikon: http://www.bhphotovideo.com/c/product/463918-REG/Sony_SAL35F14G_SAL_35F14G_Wide_Angle_35mm.html So this is actually quite a bargain. On 11/8/2012 3:06 AM, Bruce Walker wrote:
So for all those who were bemoaning the lack of a fast (1.4) normal prime on APS-C Pentax, be unbemoanful. http://www.pmda.com/2012/11/sigma-corporation-of-americas-35mm-f1-4-dg-hsm-now-available Almost more important is Sigma's new clever marketing angle for this very expensive ($900) bauble: they are creating new use-based "lines" for their lenses and this one is being labelled "Art". "As the first lens released under Sigma’s new Art line, it will feature a new matte finish and overall new design concept, which includes a clearly defined category label on every new lens." I for one cannot wait to see what gets released under the Decisive Moment line. Or what about the Undraped Women line? What if you try using a Landscape line lens for birds? Maybe a large red circle with a diagonal line appears in your viewfinder. -- -bmw
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