Interesting article, Tom, and an apt comparison to Pentax's position. We're a loyal Subaru family too, presently on a search for our 3rd Sube. We convinced our good neighbors to break with their long-running Toyota loyalty and get a new Impreza hatchback and they just love it.
On Mon, Nov 19, 2012 at 11:07 AM, Tom C <[email protected]> wrote: > I found this article rather interesting from several standpoints. It > doesn't compare the two companies in the article. I was just thinking > about it. > > Both Subaru and Pentax are Japanese companies. > > Both have a minuscule, 2% or so market share. > > Subaru is currently extremely successful and profitable despite their > small market share. > > We own 2 Subarus at present (including the lovelorn B9 Tribeca, which > despite its critics has been a dependable and comfortable vehicle), > and owned a 3rd, 21 years ago. > > As well as having products that fill a niche (a niche that enough > people care about is key), marketing and advertising appears to play a > large role in their success. > > If Ricoh Pentax could learn from the strategy... > > http://management.fortune.cnn.com/2012/11/19/subaru-best-cars/?source=cnn_bin > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and follow > the directions. -- -bmw -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
