> From: Bruce Walker <[email protected]> > > Interesting article, Tom, and an apt comparison to Pentax's position. > > We're a loyal Subaru family too, presently on a search for our 3rd > Sube. We convinced our good neighbors to break with their long-running > Toyota loyalty and get a new Impreza hatchback and they just love it. >
Our first was a 1983 GL wagon, then my wife's '07 Tribeca, and my son's '08 WRX (not STI). I've got the Toyota FJ. AWD is a necessity on the 3 miles of steep, narrow, twisty dirt road to our home in the winter, and occasionally when it rains hard. The fact that the safety rating is top notch was the major decision point for the Subaru's for my wife and son. The WRX with the turbo just drives the mountain highways effortlessly. Tom C. > > On Mon, Nov 19, 2012 at 11:07 AM, Tom C <[email protected]> wrote: >> I found this article rather interesting from several standpoints. It >> doesn't compare the two companies in the article. I was just thinking >> about it. >> >> Both Subaru and Pentax are Japanese companies. >> >> Both have a minuscule, 2% or so market share. >> >> Subaru is currently extremely successful and profitable despite their >> small market share. >> >> We own 2 Subarus at present (including the lovelorn B9 Tribeca, which >> despite its critics has been a dependable and comfortable vehicle), >> and owned a 3rd, 21 years ago. >> >> As well as having products that fill a niche (a niche that enough >> people care about is key), marketing and advertising appears to play a >> large role in their success. >> >> If Ricoh Pentax could learn from the strategy... >> >> http://management.fortune.cnn.com/2012/11/19/subaru-best-cars/?source=cnn_bin -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
