Honestly, I think it's a really apt comparison.
My first new DSLR was a K-x for much the same reason that I would love a
WRX STi to be my first new sports car.
I now return to my obligatory scorn for automotive-photographic analogies.
-- Walt
On 11/19/2012 10:07 AM, Tom C wrote:
I found this article rather interesting from several standpoints. It
doesn't compare the two companies in the article. I was just thinking
about it.
Both Subaru and Pentax are Japanese companies.
Both have a minuscule, 2% or so market share.
Subaru is currently extremely successful and profitable despite their
small market share.
We own 2 Subarus at present (including the lovelorn B9 Tribeca, which
despite its critics has been a dependable and comfortable vehicle),
and owned a 3rd, 21 years ago.
As well as having products that fill a niche (a niche that enough
people care about is key), marketing and advertising appears to play a
large role in their success.
If Ricoh Pentax could learn from the strategy...
http://management.fortune.cnn.com/2012/11/19/subaru-best-cars/?source=cnn_bin
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