----- Original Message -----
From: Paul F. Stregevsky
Subject: RE: Pentax digital SLR - Not now!


> In fact, as films improve, our results get better and better.
>
> Meanwhile, everyone I know whose digicam is more than two
years old feels
> like a chump.

Yes but, they are chumps who have had the benefit of the
equipment for two years. Equipment gets better. Thats a fact of
life. I am sure there are people who bought into Pentax M-42
cameras in 1973 who felt like chumps in 1975. The same with the
Canon chumps who bought into FD cameras in 1985, or Minolta
Chumps who bought in 1984.
The point is, if Pentax stays out of this market niche long
enough, they won't have a market to sell to when/ if they decide
to get into it.
Look what has happened to them over the past couple of decades
for playing this game with the high end market. They turned
Ostrich when the modern AF cameras came out, and they started to
lose market share in a big way.
Pentax used to be the camera of choice for SLR's for the serious
photographer. Now they are a has been company that sells point
and shoots. They are no longer recognized as being an industry
leader by the people who they need to recognize them, which is
the buying public.
When J. Sixpack goes looking for a film camera now, he is
looking at Nikons and Canons.
When he goes out to buy a digital, he will be doing the same
thing.
Soon, it won't matter what Pentax puts on the shelf, it won't
sell because no one will care.
The worst case scenario is that they won't be able to put
anything on dealers shelves because the dealers themselves don't
have enough confidence in the brand's recognition to sell to
give them shelf space.
To an extent, it is already happening. Pentax no longer commands
respect from the  camera stores in many places. I read that here
all the time.
As this situation evolves, the company will find itself in
deeper doo-doo.
Not putting a digital SLR onto the market very soon will be
suicide for Pentax. The digital SLR market is here, now, and
needs to be responded to.

William Robb
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