on 2013-05-31 10:48 Bruce Walker wrote
In this context, "Cloud" is Adobe marketing people smoking up and
saying, "Oooh yeah! <pfffffff-choke> Cloud is hip! Let's get that
cloud word in our product name somewhere." It could equally have been
Creative Unicorns. There are cloudy trimmings in the product, like the
Behance social site and the fact that you download the software "from
the cloud". But they are almost completely misusing the word Cloud as
IT people know it.
i've been trying to get that across too, and it is true at present, but i've
come to think there's more to it …
i watch Adobe closely (for some reason) and i've seen an interview with Adobe
CEO Narayen clearly spelling out to investors that they think they are chasing
"creatives" into the new services that they want, which will be more and more
cloud-based, using mobile devices; Narayen implied that the traditional "flat"
world of graphic design apps is not a growth sector, so in terms of priorities
for Adobe, the word "cloud" tells me that Adobe thinks there is not as much
value for its stockholders in traditional uses/users
i'm speaking as someone in publishing since the 80s, and i realize the picture
is slightly different for photographers; photography is still catching the wave
somewhat, but at a really low price point; i think Adobe will have trouble
selling high-dollar software to the new photographers, so the market may not be
as attractive as renting stuff to web developers and trying to hook people on
social-something-or-other; i think Adobe has a real problem on its hands in
that its market is fragmenting and they aren't positioned to keep all fragments
happy
Because when you stop paying, the software
stops working. Your Adobe proprietary files become unreadable.
well, this is what Adobe claims they'll fix in the cited blog post; that
they'll provide some sort of free "reader"
Lightroom has been spared this tragic move; you will still buy it like
a book and pay for individual upgrades.
LR is included in cloud subscriptions, so you can go either way
fwiw, i had a creative suite subscription from May 2012 and i cancelled when
the price went from $30 to $50; value proposition wasn't there as i don't use
the whole suite enough, and own some older licenses; i will use Pixelmator for
dabbling, and will rent Photoshop for a month if i really need it
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