Bob, here's a counter technique that would've worked, if used:

"So when you start with that agenda slide (tell ‘em what you’re going
to say) their attentions immediately wander, they pick up their
phones, and you’ve lost ‘em.

Instead, launch right in with a framing story or an idea that will
grab their attention and at the same time tell them why they’re there.
 That’s what audiences want to have answered right away – not what
you’re going to say, but _why they’re there_."

http://www.forbes.com/sites/nickmorgan/2012/04/02/giving-a-presentation-dont-tell-em-what-youre-going-to-say/


On Mon, Oct 7, 2013 at 2:42 PM, Bob W <p...@web-options.com> wrote:
> The inverted pyramid is the writer's friend as far as this sort of thing is 
> concerned.
>
> <http://en.wikipedia.org/wiki/Inverted_pyramid>
>
>> On 7 Oct 2013, at 10:25, Bruce Walker <bruce.wal...@gmail.com> wrote:
>>
>> tl;dr
>>
>> It's missing an intro. There's no clear reason why it would be
>> fruitful to climb that mountain of text. I got three paras in and gave
>> up.
>>
>> Simply leaving a blank line between para's would also help, a bit.
>>
>> Tell 'em what your're going to say.
>> Say it.
>> Summarize what you said.
>
> Or indeed:
>
> Tell 'em what you're gonna tell 'em
> Tell 'em
> Tell 'em what you just told 'em
>
> (Which is not the same as the inverted pyramid)
>
>>
>>
>>> On Mon, Oct 7, 2013 at 4:06 AM, Bob W <p...@web-options.com> wrote:
>>> Nobody's going to read that, whatever it's about. Several long blocks of 
>>> text - why should anyone want to read it?
>>>
>>> Whatever it is you want to say, say it in less than 7 short sentences.
>>>
>>> B
>>>
>>>> On 7 Oct 2013, at 08:56, Larry Colen <l...@red4est.com> wrote:
>
> Stuff
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