I wouldn't assign this 'truly desperate attempt' to the "mirrorless" domain. 
I'd assign it to the Samsung cameras domain. 

Samsung has been struggling to get market recognition for their brand in 
cameras since the late 1980s. They bought Rollei and held that for a while, the 
have rights to use the Schneider name. They have a decent line-up in their " 
mirrorless" system. But few in the US seem to care about any Samsung camera. 

Sony, Panasonic, Olympus, and Fuji seems to be doing nicely with these systems. 
SLRs are still stronger in the US by a good margin, but it's hard to read the 
market clearly when sales of ALL cameras have taken a huge tumble in the past 
two-three years, SLRs included.

The Sony A7, the Fuji XT-1, the Olympus E-M1, the Panasonic GH4 ... These are 
all pretty fine cameras. It will take some time yet to see them take the 
mindspace majority position, mostly because none of them are labeled Nikon or 
Canon. 

Godfrey


> On May 28, 2014, at 7:44 AM, Bruce Walker <[email protected]> wrote:
> 
> Sounds like a truly desperate attempt to get some attention.
> 
> The whole mirrorless thing just isn't getting the traction the manus
> hoped for, is it?
> 
> 
>> On Wed, May 28, 2014 at 10:25 AM, Darren Addy <[email protected]> wrote:
>> Ann, still got your *istD?
>> 
>> Samsung Will Give You a Free NX30 if You #DitchTheDSLR on June 4th in NYC
>> http://petapixel.com/2014/05/28/samsung-will-give-free-nx30-ditchthedslr-june-4th-nyc/#more-136862
>> 
>> Something tells me you may want to be in line early.
>> :)

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