Bruce has highlighted the statement that I think is really driving Ricoh right now. I think they have ascertained that the Pentax brand name only really has value for an older demographic (for the most part). They are trying to get the younger generation back with the new Q and the K-S1 (just look at their video ads for them). Ricoh is going after the young immortals market (under their Ricoh brand name) with the WG-M1.
Pentax seems committed to winning back some pro users with the 645z (particularly studio & flash users with their upcoming new leaf shutter lenses). It is still amazing how far under the competition that system is priced. If they are able to take that same strategy to the allegedly upcoming full frame DSLR, then they will have a chance to grab more than just the older generation - because having economics on your side is never a bad thing. On Wed, Sep 17, 2014 at 6:28 PM, Bruce Walker <[email protected]> wrote: > "Pentax [...] lost a generation of buyers by mishandling the difficult > transition from film cameras to digital cameras" > > Hey! Yoohoo, Pentax! We're not lost, we're over here on this list > thing. Helloooo! > > > On Wed, Sep 17, 2014 at 7:23 PM, Mark Roberts > <[email protected]> wrote: >> http://www.cnet.com/news/pentax-seeks-turnaround-with-tiny-q-giant-645-cameras/ >> >> -- >> Mark Roberts - Photography & Multimedia >> www.robertstech.com >> >> >> >> >> >> -- >> PDML Pentax-Discuss Mail List >> [email protected] >> http://pdml.net/mailman/listinfo/pdml_pdml.net >> to UNSUBSCRIBE from the PDML, please visit the link directly above and >> follow the directions. > > > > -- > -bmw > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and follow > the directions. -- Photographers must learn not to be ashamed to have their photographs look like photographs. ~ Alfred Stieglitz -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
