Instant film is a cult thing. Leica going up against the Impossible Film Project in a way that's more like Kodak's doomed effort to displace Polaroid. The success of Leica's effort will depend on whether Impossible Film can keep up with demand.
If they can, there won't be any excess market for Fuji/Leica to exploit. On 9/16/2016 2:19 PM, P.J. Alling wrote:
Leica just announced an instant film camera with their own instant film. WTF! Didn't Polaroid fail against digital cameras because... This just strikes me as being bizarre, maybe the magic Leica name will carry them through.
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