David,
I see one fundamental problem here. People take their film to Walmart
because they care more about the price than they do about the quality.
So you are already starting behind trying to explain to someone who
doesn't care.
Bruce
Wednesday, October 23, 2002, 9:12:21 PM, you wrote:
DCS> Umm..
DCS> Yes I am coming from a customer POV. There was a time when I knew little
DCS> enough and I had to have some things explained to me. If I didn't get the
DCS> right explanation, I'd move on to someone who did give me the right
DCS> explanation and they'd usually end up having me as a repeat customer. Car
DCS> repair is a decent example (especially since I know diddly about repairing
DCS> autos beyond putting gas into the tank and going for the oil change) :-)
DCS> "What happens when you try to make a boring technical description
DCS> of file size ("it has to be at least 1200 x 1600 pixels for an
DCS> 8x10, ma'am) as simple as you can, and their eyes still glaze
DCS> over?"
DCS> Well, you don't make it boring - you take your time and say "What you see on
DCS> your screen and what gets printed out are different forms of media. One is
DCS> projective (the computer screen) and one is reflective (the print), just
DCS> like how a tv projects images and a mirror reflects images. The projective
DCS> media doesn't need a lot of information to look "good" that's why your
DCS> computer screen picture looks great but the print will look lousy."
DCS> The ability to use analogy, especially when you see their eyes glaze over,
DCS> is underestimated. It helps them in more ways than you can imagine.
DCS> Now if you're working at a WalMart or some other picture mill, then you
DCS> probably won't have the luxury of time and I could understand not wanting to
DCS> explain things that may cause a backlog in the "take my film/gimme my
DCS> pictures" process.
DCS> Cheers,
DCS> Dave
DCS> -----Original Message-----
DCS> From: William Robb [mailto:w_robb@;accesscomm.ca]
DCS> Sent: Wednesday, October 23, 2002 11:43 PM
DCS> To: [EMAIL PROTECTED]
DCS> Subject: Re: A funny problem with digital
DCS> <snip>
DCS> No Dave, you can't possibly be coming from the customer POV
DCS> here. You don't know little enough to be able to imagine how
DCS> little they know, and how little they want to know. Whether you
DCS> know it or not, you know to much to be able to know how little
DCS> they know, and how little they want to know.
DCS> It's quite amazing how little they want to know.
DCS> They want to point, and shoot.
DCS> And get a picture.
DCS> William Robb
DCS> </snip>
